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And that is the communication challenge.

Local benefits are disconnected from the supranational institutions and systems, but local negatives are blamed by national institutions on the supranational, because it is easy, gets them off the hook, and 'who is going to check anyway?'

There are massive benefits realised by the redistribution of EU funding to underdeveloped regions or areas undergoing industrial transition. There are huge benefits in EU wide standardization and consumer protection. There are also large mistakes made (biofuels, paper reuse etc etc) but  no worse than the mistakes that national government regularly make.

The greatest benefit of the EU IMO is the sharing of diversity, of finding out there are many solutions. The existence of a better way of doing things in one country, can be a benefit to all countries.

That is what ET does on a minor scale - the sharing of diversity in solutions and the origination of imaginative solutions. If only ET could be scaled up!

But that would not solve the communication problem. We also share in  a style of language and presentation that does not appeal widely. ET is not consumer-ready, and perhaps should never be. But, as we have often discussed, the concepts and presentations developed here do need to reach audiences outside ET. And there are many audiences, each requiring a different type of communication style and content.

You can't be me, I'm taken

by Sven Triloqvist on Wed Jul 23rd, 2008 at 11:06:41 AM EST
[ Parent ]
We also share in  a style of language and presentation that does not appeal widely. ET is not consumer-ready, and perhaps should never be.

It would indeed be strange and no doubt frustrating if we were to speak to each other here in soundbites and ad slogans. Do you think a discussion forum of any interest is also going to have wide appeal?

This is not in defence of an exclusive, elitist yadda yadda watering-hole for intellectuals. Just that it's not the job of a community discussion blog to handle direct mainstream communication. That's a whole other job on its own.

When locusts move on, they leave nothing behind

by afew (afew(a in a circle)eurotrib_dot_com) on Wed Jul 23rd, 2008 at 11:37:23 AM EST
[ Parent ]
But I also see no reason not to discuss what you call 'soundbites and ad slogans' - as we do. By analyzing them we can understand why needed change DOES NOT happen in a one-person-one-vote democratic society.

There's the message, the messenger and the passenger. All  3 need to be discussed and correlated imo. But as I said, there are no clear reasons why ET has to be consumer-ready.

You can't be me, I'm taken

by Sven Triloqvist on Wed Jul 23rd, 2008 at 12:19:46 PM EST
[ Parent ]
Incidentally, reducing an explanation of marketing communications to soundbites and slogans is a bit like saying the Tour de France is about tight pants and yellow jerseys ;-)

You can't be me, I'm taken
by Sven Triloqvist on Thu Jul 24th, 2008 at 04:27:55 AM EST
[ Parent ]

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